Mosquitoes find a person to bite by using multiple sensory tools in a specific order. First, they detect a person by sensing the carbon dioxide being exhaled, and as they move closer, they switch to visual cues to hone in on an appropriate target. Finally, when the mosquitoes are very close to a person, they use thermal sensing to solidify their decision before they decide to try to bite. In business, using the appropriate tool at the right time can be key to timely success. For instance, when submitting a paper for publication, initial drafts can be created using the Microsoft Office suite of softwares. However, once the article has been accepted for publication, different softwares must be used to ensure proper formatting of the text and resolution of the tables and figures. Finally, the publisher of the article will use a completely different set of tools to create the final layout.

What suite of tools can you use for your next project to guarantee success?

​http://www.caltech.edu/news/mosquitoes-use-smell-see-their-hosts-47338

Insecticides do more to insects than just kill them including, but not limited to, reducing the number of young they have, decreasing their longevity and causing them to eat less. Unique end points or new uses for a product can lead to novel claims and a competitive advantage. For example, aspirin was intended as solely a pain reliever, until researchers discovered the drug's life savings effects during a heart attack. Now, Bayer is synonymous with aspirin.

What nontraditional use can you explore with your product to revitalize the brand?

​http://magazine.pctonline.com/article/september-2017/zombie-bed-bugs.aspx

Most locust live a solitary life until environmental conditions are right (i.e.: excess of green vegetation, increased number of individuals in a population), which triggers a morphological and behavioral change allowing them to swarm potentially causing public heath and economic impacts. Anticipating factors that affect your market can help prevent your product from failing. For example, if Blockbuster could have predicted consumers' willingness and preference to digital content, they could have altered their business model and maybe stayed in business.

How can predicting the market enable you to anticipate changes that could make or break your product?

http://www.freshplaza.com/article/183396/Argentina-Locusts-attack-blueberries-in-Yatasto

Most people recognize how ticks and mosquitoes affect lives, but the impact cockroaches have on human health is often over looked. Cockroaches are a leading cause of asthma in children living in urban environments. Baits alone can reduce the number of insects in people's homes and improve their health by providing more asthma free days compared to homes not using baits to control their infestation.

​http://www.pctonline.com/article/cockroach-bait-improves-asthma-outcomes/