Bug Lesson No. 3- Unique end points create novel claims

Insecticides do more to insects than just kill them including, but not limited to, reducing the number of young they have, decreasing their longevity and causing them to eat less. Unique end points or new uses for a product can lead to novel claims and a competitive advantage. For example, aspirin was intended as solely a pain reliever, until researchers discovered the drug's life savings effects during a heart attack. Now, Bayer is synonymous with aspirin.

What nontraditional use can you explore with your product to revitalize the brand?

​http://magazine.pctonline.com/article/september-2017/zombie-bed-bugs.aspx

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