Jennifer R. Gordon, Ph.D.- Founder and Principal Consultant
I earned my Ph.D. in entomology working with bed bugs and insecticide resistance. However, my direct experience expands across more area including: mosquitoes, surface disinfection, fumigation, and urban pest management.
I have worked in the consumer packaged goods and professional products industries developing products and communication strategies for different customer needs ranging from insect control to cleaning and disinfection.
My research has been published in peer-reviewed and trade journals, and research I co-authored has been featured by National Geographic News. A complete list can be found in the Science Communication section on this website or by clicking here.
I am an award winning communicator that has spoken all over the world at scientific conferences, corporate meetings, sales presentations, committee meetings, in-person and virtual trainings, and more.
Ph.D. Entomology. University of Kentucky. 2014.
M.S. Entomology. Louisiana State University. 2010.
B.S. Entomology. Purdue University. 2008.
ESA PACT Mentoring Program. Entomological Society of America. 2021-2022.
Science Policy Fellow. Entomological Society of America. 2016-2018.
Medical, Urban and Veterinary Entomology Science Policy Representative. Entomological Society of America. 2016-2019.
Sydney E. Crawley, Ph.D.- Content Creator
I earned my Ph.D. in entomology working on bed bugs and trying to better understand how they behave and communicate with each other. My professional experience is more broad including: consumer product development, urban pest management, microbiology, and pesticide safety.
I currently work for an academic institution as an Assistant Professor of Urban and Structural Entomology, but I also worked in the consumer product industry where I developed products for the management of household and lawn pests. Part of my job was also to ensure that people understood how to use pesticidal products safely and effectively. I am still interested in the responsible use of pesticides and am focused on refining integrated pest management strategies for urban insect and vertebrate pests.
I have published research in a wide array of outlets, such as peer-reviewed and trade journals, blogs, and popular journals/websites. Many of the articles I have written or contributed to received millions of interactions and a trade journal article I authored on bed bug behavior was one of the top 10 articles downloaded from the magazine that year. I am also an award-winning presenter who has been invited to speak at corporate and government events, scientific conferences, stakeholder trainings, and field days.
As a content creator for Bug Lessons, I am dedicated to providing timely and relevant information on pest management and related topics to those who need it most. I believe it is critical that scientists translate their work and connect it with the needs of the public whenever possible.
Ph.D. Entomology. University of Kentucky. 2016.
B.A. Biology. Transylvania University. 2011.
Medical, Urban and Veterinary Entomology Mentor. 2020-Present.
Science Policy Fellow. Entomological Society of America. 2019-Present
Medical, Urban and Veterinary Entomology Urban Entomology Initiatives Representative. Entomological Society of America. 2019-Present.
Cristina M. Cook, M.Des., M.B.A.- Design Consultant
During graduate school, I double majored and earned my Master of Design and Master of Business Administration from the Illinois Institute of Technology. I believe that combining human centered design with business can lead to innovative products and solutions.
I have worked for a variety of companies across industries ranging from innovation consulting big box retail to consumer-packaged goods to finance. I enjoy the challenges that come from tackling unique human and business problems regardless of the field.
To get a deeper understanding of a challenge, I use a variety of human centered tools I have cultivated over my decade of experience. These allow me to keep real people at the center of insight and strategy development and lead to unique opportunities that are not apparent through other methods.
For any insight or strategy to effectively take hold, we must take care in how we communicate that plan. This is especially true when communicating technical or complex topics through science communication. Effective science communication boils down to two pieces:
Effective design for science communication can look like a lot of different things. Perhaps a visual infographic that summarizes the entire point with no words. Perhaps well-designed slides that prevents the audience from getting bored. Sometimes effective design may be a well-placed picture or layout. Regardless, each new project may require a new solution, and I thrive in the new and unknown.
Master of Design. Illinois Institute of Technology. 2012.
Master of Business Administration. Illinois Institute of Technology. 2012.
Bachelor of Design. Rhode Island School of Design. 2008.
Pet Therapy Handler. ASPCA. 2015 to 2020.