Defense mechanisms of insects are just as diverse as the different types of insects themselves. Bombardier beetles have a unique mechanism that involves mixing two chemicals created by the beetle in a special chamber located inside its abdomen, expelling the molten hot liquid that results at the threat and escaping to safety. Unexpected situations arise that threaten the safety of individuals and corporations all the time and having a carefully executed emergency plan can be the difference between success and failure. Crock-pot has recently exemplified success when their public relations division quickly and compassionately handled the sudden and unexpected consumer outcry against them after one of their company's products was depicted malfunctioning and subsequently hurting a character on the fictional show This Is Us. Crock-pot, a name synonymous for the slow-cooking kitchen equipment it makes, could have lost significant marketshare if they had not executed their emergency plan effectively and efficiently.
Being mindful of the unknown
A report from the CDC estimates that a higher proportion of the population may have birth defects related to prenatal exposure to Zika virus than previoulsy thought. Just another reminder that we know very little about Zika and need to focus on innovation (i.e.: new products, education/compliance programs) to prevent more people from getting sick and more unexpected consequences.
Bug Lessons Blog
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