Most locust live a solitary life until environmental conditions are right (i.e.: excess of green vegetation, increased number of individuals in a population), which triggers a morphological and behavioral change allowing them to swarm potentially causing public heath and economic impacts. Anticipating factors that affect your market can help prevent your product from failing. For example, if Blockbuster could have predicted consumers' willingness and preference to digital content, they could have altered their business model and maybe stayed in business.
How can predicting the market enable you to anticipate changes that could make or break your product?
Bug Lessons Blog
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