Bug Lesson No. 8- Find the signal in the noise

Fireflies are beetles that have a rare ability to produce a flash called bioluminescent, and the males use this flash to find a female on the ground. Each species has a unique flashing pattern that they use to distinguish themselves from other species of fireflies active at the same time. Being able to find a clear signal amongst endless noise can drive success in business as well. For example, in the $25.6 billion toy industry fortunes can be won and lost, and figuring out which toys will trend throughout time versus burn hot and fast as a seasonal fad can influence decisions and success. Legos first hit the market in 1949 but are the flagship product of The Lego Company, the world's most profitable toy company. However, fads such as pog or fidget spinners may have generated fast revenue, neither toy was the winner compare to legos.

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