Bug Lesson No. 7- Be better than the competition

In the 1970s, the United States government released the Asian ladybug, Harmonia axyridis, to control aphids threatening crops and forests. This exotic beetle is larger and more aggressive than most native ladybugs, and the superior predator now threatens the health of many populations of native ladybugs in many regions of the country. Superior marketing can also mean success for a product launched second to market. For example, Hydrox cookies released their chocolate sandwich cookie four years before Oreo. However, due to the poor choice of "hydrox" eliciting thoughts of hydrogen peroxide with consumers and Oreo's superior marketing, Oreo is the undisputed market leader in the chocolate sandwich cookie market.

​http://www.lostladybug.org/files/LadybugGuide.pdf

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