Katydids use camoflouge to escape predators and have evolved to uniquely blend in with their environment. These insects have an outer wing that has been modified to match their surroundings by mimicking leaves and other plants allowing them to go undetected to survive and thrive. Looking like the objects around you to survive in a competitive environment is a success tactic in business as well. Private label items frequently leverage the assets of major brands to influence consumers' buying decisions. For instance, walk down the medicine aisle of Walgreens and notice the similarities between the packaging of Vick's NyQuil and Walgreens Cold & Flu medications.
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